The grassroots journey of All Barks commenced with James showcasing his dog treats at local weekend farmers' markets across Sydney. The early days were challenging, marked by the grind of hard work and the occasional setback, but each sale and encounter with customers provided invaluable lessons. As James persisted, the brand began to flourish, evolving steadily over the years.

In the grateful pursuit of his dream adventure, James contemplates the profound purpose behind All Barks – a true reflection of his joy in personal pursuits and the dedication to producing premium, healthy dog treats and a range of quality dog products. All Barks, mirroring James' own transformative journey, signifies the relentless pursuit of happiness, the embrace of the unknown, and the gratification found in creating dog products that resonate with his passion. Beyond just treats, All Barks embodies a holistic commitment to bringing joy, health, and quality to not only dogs but also their owners, expanding the brand's impact across a spectrum of beloved dogs worldwide.